Estudo e planejamento que orientam o desdobramento e evolução da marca para novos produtos ou subcategorias.
Identidade Visual criada para o The Hoste.
Logotipo do TheHostel aplicado em um celular.
Fachada do The Hostel da unidade Vila Mariana.
Adesivo do Logotipo do TheHostel colado na porta da empresa.
A brand for the world.
The Hostel welcomes guests from all over the world. Your brand needed to talk to the most different languages and cultures.
With thick and rounded lines that convey comfort and youthfulness, we created a simple, fun and universal logo.
Prepared to grow.
Another challenge was to predict the growth of the network, maintaining the main pattern, but adding some peculiarities of each location. Thus, we developed a brand architecture by creating sub-brands for the other units.