A strong and solid identity as the company.
Arpol has always been recognized for its quality and excellence in the supply of industrial paints to Brazil and Latin America.
Our challenge was to build a consistent brand perception that would convey these same values.
After a study of the market, competitors and the company itself, we identified the main values and differentials in order to define the new positioning of the brand. In line with this, we have developed a new visual identity standard that has been replicated for all company communication, creating a strong and striking identity.
From packaging, trucks and uniforms to all printed and digital communication material, everything was reformulated and gained a more modern, strong and striking standard.